[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"content-topics":3,"$fSaSJ85CsI0RbWY27P4w0yAqQkl3Crh2I5KgsmZf4a6A":94,"case-more-design-agency-staffing-hybrid":844,"resources-feed":945},{"topics":4},[5,13,21,29,37,45,53,61,68,75,81,88],{"slug":6,"name":7,"blurb":8,"sort_order":9,"count":10,"cover":11,"coverAlt":12},"digital-marketing","Digital Marketing","Campaign strategy, channel mix and the agency decisions that decide whether marketing spend compounds or leaks.",1,35,"https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fevaluate-digital-marketing-service-company-long-term-partner.webp","How To Evaluate A Digital Marketing Service Company As A Long-Term Partner",{"slug":14,"name":15,"blurb":16,"sort_order":17,"count":18,"cover":19,"coverAlt":20},"outsourcing-and-bpo","Outsourcing & BPO","How delegated delivery actually works — scoping, handover, quality control and the economics behind 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We moved three of our own core designers onto their team full-time.",{"type":101,"content":102},"doc",[103,110,176,181,185,190,194,198,202,234,241,246,250,254,258,263,267,273,277,281,287,327,335,367,372,376,380,384,388,430,434,438,443,451,459,480,488,496,504,512,517,523,553,563,569,589,595,603,613,649,653,659,664,680,684,692,700,704,712,717,803],{"type":104,"attrs":105,"content":106},"heading",{"level":17},[107],{"text":108,"type":109},"At a glance","text",{"type":111,"content":112},"bulletList",[113,126,136,146,156,166],{"type":114,"content":115},"listItem",[116],{"type":117,"content":118},"paragraph",[119,124],{"text":120,"type":109,"marks":121},"Engagement length",[122],{"type":123},"bold",{"text":125,"type":109}," — Since Q4 2020 — over five years",{"type":114,"content":127},[128],{"type":117,"content":129},[130,134],{"text":131,"type":109,"marks":132},"Dedicated designers",[133],{"type":123},{"text":135,"type":109}," — 3, full-time, from ACX's core creative team",{"type":114,"content":137},[138],{"type":117,"content":139},[140,144],{"text":141,"type":109,"marks":142},"Personnel changes in five years",[143],{"type":123},{"text":145,"type":109}," — 1",{"type":114,"content":147},[148],{"type":117,"content":149},[150,154],{"text":151,"type":109,"marks":152},"Monthly consumption",[153],{"type":123},{"text":155,"type":109}," — ~500 hours",{"type":114,"content":157},[158],{"type":117,"content":159},[160,164],{"text":161,"type":109,"marks":162},"Recruitment cycles run by the client",[163],{"type":123},{"text":165,"type":109}," — 0",{"type":114,"content":167},[168],{"type":117,"content":169},[170,174],{"text":171,"type":109,"marks":172},"Cost vs. three equivalent US hires",[173],{"type":123},{"text":175,"type":109}," — 33%",{"type":104,"attrs":177,"content":178},{"level":17},[179],{"text":180,"type":109},"The client",{"type":117,"content":182},[183],{"text":184,"type":109},"A full-scale creative and design agency in the United States — brand, campaign and design work across the whole range rather than a single specialism. Strong creative direction, a clear house style, and more work than their studio could absorb.",{"type":104,"attrs":186,"content":187},{"level":17},[188],{"text":189,"type":109},"The challenge",{"type":117,"content":191},[192],{"text":193,"type":109},"They didn't have a creative problem. They had an execution problem, which is a very different thing and much harder to buy your way out of.",{"type":117,"content":195},[196],{"text":197,"type":109},"The direction was set by senior people who were good at setting it. What they lacked was hands — designers who could take that direction and run it out across the volume a live account generates: the variants, the resizes, the adaptations, the second and third rounds. The unglamorous majority of design work.",{"type":117,"content":199},[200],{"text":201,"type":109},"They had tried the standard routes:",{"type":111,"content":203},[204,214,224],{"type":114,"content":205},[206],{"type":117,"content":207},[208,212],{"text":209,"type":109,"marks":210},"Freelancers.",[211],{"type":123},{"text":213,"type":109}," Available, but every project restarted the same conversation. Style re-explained, feedback re-given, brand rules re-taught. The management overhead consumed most of the capacity gained. And the good ones are never free when you need them, which is precisely when you're busiest.",{"type":114,"content":215},[216],{"type":117,"content":217},[218,222],{"text":219,"type":109,"marks":220},"Local hiring.",[221],{"type":123},{"text":223,"type":109}," Right in principle, unworkable in practice — months to hire, a competitive market, and once hired, a permanent cost regardless of next quarter's pipeline.",{"type":114,"content":225},[226],{"type":117,"content":227},[228,232],{"text":229,"type":109,"marks":230},"Overflow to other studios.",[231],{"type":123},{"text":233,"type":109}," Expensive, and it introduced a second creative opinion into work that needed one.",{"type":235,"content":236},"blockquote",[237],{"type":117,"content":238},[239],{"text":240,"type":109},"What they needed was a designer who behaves like an employee — knows the house style, sits in the same channels, takes direction the way a colleague does — without the client carrying the hiring, the employment, or the fixed cost.",{"type":104,"attrs":242,"content":243},{"level":17},[244],{"text":245,"type":109},"Phase one: 50 hours, Q4 2020",{"type":117,"content":247},[248],{"text":249,"type":109},"The relationship began the way every ACX agency relationship begins: a 50-hour block. One month, minimum commitment, no restructuring required to find out whether it worked.",{"type":117,"content":251},[252],{"text":253,"type":109},"That entry point matters more than any argument we could have made in a pitch. An agency considering offshore design has usually been burned before, and what they want isn't reassurance — it's a cheap, reversible way to test the claim.",{"type":117,"content":255},[256],{"text":257,"type":109},"It worked, and it grew.",{"type":104,"attrs":259,"content":260},{"level":17},[261],{"text":262,"type":109},"Phase two: three dedicated designers",{"type":117,"content":264},[265],{"text":266,"type":109},"As volume became predictable, hourly stopped being the right shape. Constant, high-volume design work with an accumulating body of house knowledge wants dedicated people, not a rotating pool of hours.",{"type":117,"content":268},[269],{"text":270,"type":109,"marks":271},"We didn't recruit them. We moved our own.",[272],{"type":123},{"type":117,"content":274},[275],{"text":276,"type":109},"The three designers placed on this account came from ACX's existing core creative team — people already working to our standards, already inside our QA culture, already proven on other work. There was no hiring gamble, no months-long search, no onboarding a stranger and hoping. They then transitioned to the client full-time, dedicated entirely to this account.",{"type":117,"content":278},[279],{"text":280,"type":109},"That distinction is the whole difference between this and conventional offshore staffing. Most providers respond to a staffing request by opening a job ad — the client's risk is recruitment risk, dressed up as a service. Here, the client got three known quantities.",{"type":117,"content":282},[283],{"text":284,"type":109,"marks":285},"How it works day to day:",[286],{"type":123},{"type":111,"content":288},[289,295,301,307,317],{"type":114,"content":290},[291],{"type":117,"content":292},[293],{"text":294,"type":109},"The three designers work full-time and exclusively for the agency",{"type":114,"content":296},[297],{"type":117,"content":298},[299],{"text":300,"type":109},"They're embedded in the client's own tools and rituals — their channels, their project management, their file structure, their stand-ups",{"type":114,"content":302},[303],{"type":117,"content":304},[305],{"text":306,"type":109},"Immersed in the house style: brand systems, templates, tone, and the unwritten rules every studio accumulates",{"type":114,"content":308},[309],{"type":117,"content":310},[311,315],{"text":312,"type":109,"marks":313},"They report directly to the client's creative lead",[314],{"type":123},{"text":316,"type":109},", who assigns work, gives feedback and sets priorities exactly as with in-house staff",{"type":114,"content":318},[319],{"type":117,"content":320},[321,325],{"text":322,"type":109,"marks":323},"ACX remains the employer",[324],{"type":123},{"text":326,"type":109}," and the manager",{"type":117,"content":328},[329,333],{"text":330,"type":109,"marks":331},"What \"managed by ACX\" means in practice",[332],{"type":123},{"text":334,"type":109}," — this is the part clients get wrong when they hire offshore directly:",{"type":111,"content":336},[337,343,349,355,361],{"type":114,"content":338},[339],{"type":117,"content":340},[341],{"text":342,"type":109},"Guaranteed cover for leave, illness and holidays. The client's capacity doesn't vanish because someone is sick.",{"type":114,"content":344},[345],{"type":117,"content":346},[347],{"text":348,"type":109},"Performance managed on our side, to our standards, with the client's feedback as the input",{"type":114,"content":350},[351],{"type":117,"content":352},[353],{"text":354,"type":109},"Equipment, software licences, connectivity and a supervised office environment",{"type":114,"content":356},[357],{"type":117,"content":358},[359],{"text":360,"type":109},"All employment compliance carried by us",{"type":114,"content":362},[363],{"type":117,"content":364},[365],{"text":366,"type":109},"Replacement handled by us if a role ever needs to change — and because these came from our core team, any replacement is someone we already know",{"type":104,"attrs":368,"content":369},{"level":17},[370],{"text":371,"type":109},"Phase three: the hybrid retainer",{"type":117,"content":373},[374],{"text":375,"type":109},"The design team solved the design problem. It also surfaced the next one: not everything the agency needed was design.",{"type":117,"content":377},[378],{"text":379,"type":109},"A client would approve a campaign and then need it animated. A brand refresh landed and the website needed rebuilding to match. Social assets needed producing on a schedule that had nothing to do with the project calendar. And sites built two years earlier still needed patching and looking after.",{"type":117,"content":381},[382],{"text":383,"type":109},"These are real needs, and none of them justifies a hire. Each is intermittent. Each needs a different specialist. Hiring an animator to work three days a month is absurd; going back to freelancers reintroduces exactly the problem the staffing solved.",{"type":117,"content":385},[386],{"text":387,"type":109},"So an Hourly Retainer was added alongside the staffing contract, drawing on ACX's wider specialist bench:",{"type":111,"content":389},[390,400,410,420],{"type":114,"content":391},[392],{"type":117,"content":393},[394,398],{"text":395,"type":109,"marks":396},"Social media design and production",[397],{"type":123},{"text":399,"type":109}," — volume work on a schedule",{"type":114,"content":401},[402],{"type":117,"content":403},[404,408],{"text":405,"type":109,"marks":406},"Motion graphics and animation",[407],{"type":123},{"text":409,"type":109}," — brought in when a campaign needs it",{"type":114,"content":411},[412],{"type":117,"content":413},[414,418],{"text":415,"type":109,"marks":416},"Website development",[417],{"type":123},{"text":419,"type":109}," — full builds when a brand engagement extends to web",{"type":114,"content":421},[422],{"type":117,"content":423},[424,428],{"text":425,"type":109,"marks":426},"Website maintenance",[427],{"type":123},{"text":429,"type":109}," — ongoing care for sites already delivered",{"type":117,"content":431},[432],{"text":433,"type":109},"The client's creative director briefs it the same way they brief the design team, and unused hours roll forward rather than expiring.",{"type":117,"content":435},[436],{"text":437,"type":109},"The result is one relationship covering two very different needs: fixed, dedicated capacity for the constant work; flexible, specialist capacity for everything else. Total consumption now runs at around 500 hours a month across both.",{"type":104,"attrs":439,"content":440},{"level":17},[441],{"text":442,"type":109},"How we run it",{"type":117,"content":444},[445,449],{"text":446,"type":109,"marks":447},"The dedicated team",[448],{"type":123},{"text":450,"type":109}," works to the client's rhythm — their hours, their tools, their meetings, their priorities. Day to day, they are the client's designers.",{"type":117,"content":452},[453,457],{"text":454,"type":109,"marks":455},"The retainer",[456],{"type":123},{"text":458,"type":109}," runs through a named account coordinator who scopes each request, allocates the right specialist, and reports hours against tasks.",{"type":117,"content":460},[461,465,467,472,474,478],{"text":462,"type":109,"marks":463},"Two QA gates on retainer work.",[464],{"type":123},{"text":466,"type":109}," Each service line — design, animation, development — has its own QA officer reviewing against that department's standard, owned by the service-line head. Work then returns to the coordinator, whose check is deliberately different: not ",{"text":468,"type":109,"marks":469},"is this good?",[470],{"type":471},"italic",{"text":473,"type":109}," but ",{"text":475,"type":109,"marks":476},"is this what we told the client we were delivering?",[477],{"type":471},{"text":479,"type":109}," That second gate catches the most common failure in outsourced delivery — competent work that isn't the work somebody asked for.",{"type":117,"content":481},[482,486],{"text":483,"type":109,"marks":484},"Service levels on retainer requests.",[485],{"type":123},{"text":487,"type":109}," First-round delivery within 48–72 hours, with a benchmark of one or two minor revisions.",{"type":117,"content":489},[490,494],{"text":491,"type":109,"marks":492},"Communication.",[493],{"type":123},{"text":495,"type":109}," Everything runs through Dash, ACX's client management portal.",{"type":117,"content":497},[498,502],{"text":499,"type":109,"marks":500},"ACX oversight sits behind both.",[501],{"type":123},{"text":503,"type":109}," Regular check-ins on performance, welfare and workload — the employer conversation the client doesn't have to have.",{"type":117,"content":505},[506,510],{"text":507,"type":109,"marks":508},"Confidentiality.",[509],{"type":123},{"text":511,"type":109}," All work carries the agency's brand. Their clients see one studio.",{"type":104,"attrs":513,"content":514},{"level":17},[515],{"text":516,"type":109},"Results",{"type":117,"content":518},[519],{"text":520,"type":109,"marks":521},"Longevity and continuity",[522],{"type":123},{"type":111,"content":524},[525,531,537,547],{"type":114,"content":526},[527],{"type":117,"content":528},[529],{"text":530,"type":109},"Running since Q4 2020 — over five years, and still active",{"type":114,"content":532},[533],{"type":117,"content":534},[535],{"text":536,"type":109},"Three designers sourced from ACX's core team: known quality, no hiring risk",{"type":114,"content":538},[539],{"type":117,"content":540},[541,545],{"text":542,"type":109,"marks":543},"The same designers are still on the account.",[544],{"type":123},{"text":546,"type":109}," Across the whole engagement there has been a single change of personnel.",{"type":114,"content":548},[549],{"type":117,"content":550},[551],{"text":552,"type":109},"Zero capacity lost to leave or illness — cover is built into the model",{"type":117,"content":554},[555,557,561],{"text":556,"type":109},"That continuity point deserves more weight than it usually gets. The most common objection to offshore staffing isn't cost or quality — it's churn. ",{"text":558,"type":109,"marks":559},"We'll spend six months training someone and then they'll leave.",[560],{"type":471},{"text":562,"type":109}," Five years on the same account, with one change, is the only kind of answer to that objection that actually settles it.",{"type":117,"content":564},[565],{"text":566,"type":109,"marks":567},"Capacity",[568],{"type":123},{"type":111,"content":570},[571,577,583],{"type":114,"content":572},[573],{"type":117,"content":574},[575],{"text":576,"type":109},"Three full-time designers added with no recruitment cycle run by the client",{"type":114,"content":578},[579],{"type":117,"content":580},[581],{"text":582,"type":109},"Grown from a 50-hour trial to around 500 hours a month — a tenfold increase",{"type":114,"content":584},[585],{"type":117,"content":586},[587],{"text":588,"type":109},"Four additional capabilities — social, animation, web development, maintenance — available on demand without four more hires",{"type":117,"content":590},[591],{"text":592,"type":109,"marks":593},"Cost",[594],{"type":123},{"type":117,"content":596},[597,599],{"text":598,"type":109},"At around 500 hours a month, the agency's cost is approximately ",{"text":600,"type":109,"marks":601},"$7,500 a month — $90,000 a year.",[602],{"type":123},{"type":117,"content":604},[605,607,611],{"text":606,"type":109},"Three US mid-level graphic designers cost approximately ",{"text":608,"type":109,"marks":609},"$22,750 a month — $273,000 a year",[610],{"type":123},{"text":612,"type":109},", using a $70,001 median base loaded at 1.30× for employer taxes and benefits.",{"type":111,"content":614},[615,625,635],{"type":114,"content":616},[617],{"type":117,"content":618},[619,621],{"text":620,"type":109},"ACX hybrid, ~500 hrs\u002Fmonth — ",{"text":622,"type":109,"marks":623},"$90,000",[624],{"type":123},{"type":114,"content":626},[627],{"type":117,"content":628},[629,631],{"text":630,"type":109},"Three US mid-level designers, loaded — ",{"text":632,"type":109,"marks":633},"$273,000",[634],{"type":123},{"type":114,"content":636},[637],{"type":117,"content":638},[639,643,645],{"text":640,"type":109,"marks":641},"Difference",[642],{"type":123},{"text":644,"type":109}," — ",{"text":646,"type":109,"marks":647},"$183,000 — ACX is 33% of the cost",[648],{"type":123},{"type":117,"content":650},[651],{"text":652,"type":109},"And that comparison is still too kind to the in-house option, because the ACX figure also covers motion graphics, website development and maintenance. Matching that in-house means an animator and a developer on top of the three designers — realistically another $200,000 a year, for capabilities used intermittently.",{"type":117,"content":654},[655],{"text":656,"type":109,"marks":657},"Loading multiplier of 1.30× is deliberately conservative — US Bureau of Labor Statistics data supports 1.43×. Excludes recruitment, equipment, software, HR administration and severance risk. Salary data November 2025.",[658],{"type":471},{"type":104,"attrs":660,"content":661},{"level":17},[662],{"text":663,"type":109},"What it unlocked",{"type":117,"content":665},[666,668,672,674,678],{"text":667,"type":109},"The agency's constraint moved. It used to be ",{"text":669,"type":109,"marks":670},"how much can our studio physically produce?",[671],{"type":471},{"text":673,"type":109}," It became ",{"text":675,"type":109,"marks":676},"how much can we sell?",[677],{"type":471},{"text":679,"type":109}," — a much better problem, and the one an agency owner would rather be solving.",{"type":117,"content":681},[682],{"text":683,"type":109},"Two specific consequences:",{"type":117,"content":685},[686,690],{"text":687,"type":109,"marks":688},"They stopped turning down or downscoping work.",[689],{"type":123},{"text":691,"type":109}," Large projects that would previously have been declined, or quietly trimmed to fit available hands, became deliverable.",{"type":117,"content":693},[694,698],{"text":695,"type":109,"marks":696},"They started selling services they couldn't previously deliver.",[697],{"type":123},{"text":699,"type":109}," Once animation and web development were reliably available, those stopped being things to refer out and became things to sell. 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