[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fwYUxFVxwnNrlVRlNeZM4peQpQm4dh-L6W6z1436N5mo":3,"resources-feed":287,"content-topics":766,"article-more-website-that-converts-checklist":827},{"kind":4,"slug":5,"path":6,"title":7,"excerpt":8,"body":9,"cover":269,"coverAlt":270,"coverW":271,"coverH":272,"author":273,"date":274,"updated":274,"readMinutes":275,"readTime":276,"region":277,"tags":278,"featured":281,"seo":282,"topic":283,"related":284,"client":283,"sector":283,"category":283,"metrics":285,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"article","website-that-converts-checklist","\u002Finsights\u002Fwebsite-that-converts-checklist","Building a website that converts: a founder’s checklist","A beautiful site that doesn’t convert is expensive decoration. What a website that converts actually needs: clarity, speed, proof and one clear next step.",{"type":10,"content":11},"doc",[12,18,25,29,33,38,42,46,51,85,89,94,98,136,140,145,149,153,158,171,175,180,184,189,193,197,202,234,241],{"type":13,"content":14},"paragraph",[15],{"text":16,"type":17},"Most business websites are built to look good in a meeting, not to convert a stranger at 11pm. The difference between the two is rarely design talent — it’s a handful of fundamentals that get skipped under deadline. A website that converts is mostly the unglamorous parts done properly: clarity, speed, proof and one obvious next step.","text",{"type":19,"attrs":20,"content":22},"heading",{"level":21},2,[23],{"text":24,"type":17},"Clarity beats cleverness",{"type":13,"content":26},[27],{"text":28,"type":17},"A visitor should understand what you do, who it’s for, and what to do next within five seconds. A clear headline, a specific sub-line, and one obvious call to action beat any amount of clever copy or animation.",{"type":13,"content":30},[31],{"text":32,"type":17},"The usual failure is writing for the people who already know you. Your team reads the homepage knowing what the product is, so vague, elevated language passes review — and a stranger bounces off it. If a competitor could paste their name over your headline and it would still be true, the headline says nothing. Name the thing, name who it is for.",{"type":19,"attrs":34,"content":35},{"level":21},[36],{"text":37,"type":17},"What a website that converts is actually doing",{"type":13,"content":39},[40],{"text":41,"type":17},"Every page is answering three questions in order, whether or not you wrote it that way: what is this, is it for someone like me, and what happens if I click. Read your own pages against that sequence and the gaps are usually obvious — most sites answer the first, imply the second and quietly skip the third.",{"type":13,"content":43},[44],{"text":45,"type":17},"The other half is message match. If someone arrives from an ad, a search result or a directory listing, the first line they see should echo the words that brought them. A visitor who has to work out whether they landed in the right place has already spent the attention you were going to convert.",{"type":19,"attrs":47,"content":48},{"level":21},[49],{"text":50,"type":17},"The conversion essentials",{"type":52,"content":53},"bulletList",[54,61,67,73,79],{"type":55,"content":56},"listItem",[57],{"type":13,"content":58},[59],{"text":60,"type":17},"Fast load times — every second of delay costs you visitors and rankings.",{"type":55,"content":62},[63],{"type":13,"content":64},[65],{"text":66,"type":17},"Mobile-first design — most traffic is on a phone; build for it first.",{"type":55,"content":68},[69],{"type":13,"content":70},[71],{"text":72,"type":17},"One primary action per page, repeated as the visitor scrolls.",{"type":55,"content":74},[75],{"type":13,"content":76},[77],{"text":78,"type":17},"Proof — testimonials, logos, results — near every ask.",{"type":55,"content":80},[81],{"type":13,"content":82},[83],{"text":84,"type":17},"Frictionless forms — ask for as little as you can get away with.",{"type":13,"content":86},[87],{"text":88,"type":17},"Proof is the one most often placed badly. Collecting every testimonial onto a page nobody visits does less than putting a single relevant one beside the button you want pressed. Match the proof to the doubt in front of it.",{"type":19,"attrs":90,"content":91},{"level":21},[92],{"text":93,"type":17},"Write the page in the order people read it",{"type":13,"content":95},[96],{"text":97,"type":17},"A converting page is really an ordered set of answers to objections. A reliable sequence:",{"type":52,"content":99},[100,106,112,118,124,130],{"type":55,"content":101},[102],{"type":13,"content":103},[104],{"text":105,"type":17},"What it is, who it is for, and the action — above the fold, in plain words.",{"type":55,"content":107},[108],{"type":13,"content":109},[110],{"text":111,"type":17},"How it works, in three or four steps, so the reader can picture starting.",{"type":55,"content":113},[114],{"type":13,"content":115},[116],{"text":117,"type":17},"What it costs, or the honest reason you can’t list a price and what the next step is instead.",{"type":55,"content":119},[120],{"type":13,"content":121},[122],{"text":123,"type":17},"Proof: the specific outcome, the named customer, the real photo.",{"type":55,"content":125},[126],{"type":13,"content":127},[128],{"text":129,"type":17},"The objections you hear on every sales call, answered before they have to ask.",{"type":55,"content":131},[132],{"type":13,"content":133},[134],{"text":135,"type":17},"The action again, with the same wording as the first one.",{"type":13,"content":137},[138],{"text":139,"type":17},"Two different labels for the same action — “Get started” at the top, “Request a quote” at the bottom — read as two different offers and split the decision.",{"type":19,"attrs":141,"content":142},{"level":21},[143],{"text":144,"type":17},"Forms, calls and the actual ask",{"type":13,"content":146},[147],{"text":148,"type":17},"Every field costs you completions, so justify each one out loud: what will you do differently because of this answer? If nobody can say, remove it. Ask for the minimum that lets a human reply usefully, and gather the rest in the conversation that follows.",{"type":13,"content":150},[151],{"text":152,"type":17},"Then give people a choice of channel. Some visitors will never fill in a form but will happily call, message or book a slot in a calendar. Say what happens next and when — “we reply within one working day” is a promise you can keep and a reason not to go and ask a competitor as well. Send a confirmation, and make sure the enquiry lands somewhere a person actually watches.",{"type":19,"attrs":154,"content":155},{"level":21},[156],{"text":157,"type":17},"Speed and mobile are conversion features, not tech chores",{"type":13,"content":159},[160,162,169],{"text":161,"type":17},"Most sites are slow for boring reasons: uncompressed images, a stack of third-party scripts nobody audits, and fonts that block the first paint. ",{"text":163,"type":17,"marks":164},"Core Web Vitals",[165],{"type":166,"attrs":167},"link",{"href":168},"https:\u002F\u002Fweb.dev\u002Farticles\u002Fvitals",{"text":170,"type":17}," give you a shared language for that, but the real test is cruder — open the site on a mid-range phone on mobile data and try to do what you want a customer to do. Anything that annoys you there is costing you enquiries.",{"type":13,"content":172},[173],{"text":174,"type":17},"Keep interstitials and pop-ups off the first screen, make the phone number tappable, and never let a cookie banner or chat widget cover the button the page exists to serve.",{"type":19,"attrs":176,"content":177},{"level":21},[178],{"text":179,"type":17},"Trust: the quiet blockers",{"type":13,"content":181},[182],{"text":183,"type":17},"Plenty of visitors decide against you without ever reaching a form. Real photographs of the team and the office beat stock imagery. A physical address, a phone number and a named person say you can be found. Clear terms, a privacy policy and a working HTTPS certificate are table stakes. And typos, dead links and a copyright notice from three years ago all say the same thing — that nobody is home.",{"type":19,"attrs":185,"content":186},{"level":21},[187],{"text":188,"type":17},"Measure, then improve",{"type":13,"content":190},[191],{"text":192,"type":17},"Ship with analytics and conversion tracking from day one. A site is never “done” — the best ones are tuned continuously against what real visitors do.",{"type":13,"content":194},[195],{"text":196,"type":17},"Define the conversion before you measure it, and count the ones that matter: form submissions, calls, bookings, replies. Watch a handful of session recordings — an afternoon of that usually beats a month of guessing. Change one thing at a time, and be honest about whether you have enough traffic to read a split test at all; on a low-traffic site, fixing the obvious beats testing the marginal.",{"type":19,"attrs":198,"content":199},{"level":21},[200],{"text":201,"type":17},"What usually goes wrong",{"type":52,"content":203},[204,210,216,222,228],{"type":55,"content":205},[206],{"type":13,"content":207},[208],{"text":209,"type":17},"A redesign judged on how it looks in the review meeting rather than on what it does.",{"type":55,"content":211},[212],{"type":13,"content":213},[214],{"text":215,"type":17},"Five equally weighted calls to action, so the visitor picks none.",{"type":55,"content":217},[218],{"type":13,"content":219},[220],{"text":221,"type":17},"A launch with no tracking, which makes the next decision guesswork.",{"type":55,"content":223},[224],{"type":13,"content":225},[226],{"text":227,"type":17},"Content written for the industry rather than the buyer.",{"type":55,"content":229},[230],{"type":13,"content":231},[232],{"text":233,"type":17},"Nobody owning the site after launch, so it ages into a brochure.",{"type":235,"content":236},"blockquote",[237],{"type":13,"content":238},[239],{"text":240,"type":17},"A website’s job isn’t to be admired. 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",{"text":262,"type":17,"marks":263},"Book a free project consultation",[264],{"type":166,"attrs":265},{"href":266},"\u002Fcontact",{"text":268,"type":17}," to scope yours.","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Fimages\u002Fph\u002Fservices\u002Fweb-development.webp","",1376,768,"ACXHUB Team","2026-07-15T00:00:00+00:00",5,"5 min read","global",[279,280],"web","design",false,{"title":7,"description":8,"canonical":283,"noindex":281,"ogImage":269,"ogTitle":283,"ogDescription":283},null,[],[],true,{"featured":288,"articles":449,"cases":609,"papers":765},[289,321,353,384,409,426],{"kind":4,"slug":290,"path":291,"title":292,"excerpt":293,"body":283,"cover":294,"coverAlt":292,"coverW":295,"coverH":296,"author":297,"date":298,"updated":298,"readMinutes":299,"readTime":300,"region":277,"tags":301,"featured":286,"seo":305,"topic":302,"related":309,"client":283,"sector":283,"category":283,"metrics":320,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"red-flags-hiring-digital-marketing-advertising-agency","\u002Finsights\u002Fred-flags-hiring-digital-marketing-advertising-agency","Red Flags When Hiring A Digital Marketing And Advertising Agency In The Philippines","Hiring a digital marketing and advertising agency is easy. Hiring one that will not waste your time, budget, and brand equity is the hard part.On the surface, many teams look similar.","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fred-flags-hiring-digital-marketing-advertising-agency.webp",1280,720,"Jan Milton Ganapin","2026-07-23T08:13:00+00:00",6,"6 min read",[302,303,304],"paid-media","philippines","hiring",{"title":306,"description":307,"canonical":283,"noindex":281,"ogImage":308,"ogTitle":283,"ogDescription":283},"Red Flags When Hiring A Digital Marketing And Advertising…","Hiring a digital marketing and advertising agency is easy. Hiring one that will not waste your time, budget, and brand equity is the hard part.On the…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fred-flags-hiring-digital-marketing-advertising-agency-og.jpg",[310,314,317],{"slug":311,"anchor":312,"relation":313},"digital-marketing-2026-expect-agency-partner","Digital marketing in 2026 and what you should","cross-category",{"slug":315,"anchor":316,"relation":313},"vendor-growth-partner-digital-marketing-agency-support-2026","From vendor to growth partner how a digital",{"slug":318,"anchor":319,"relation":313},"evaluate-digital-marketing-service-company-long-term-partner","Evaluate a digital marketing service company",[],{"kind":4,"slug":322,"path":323,"title":324,"excerpt":325,"body":283,"cover":326,"coverAlt":324,"coverW":295,"coverH":296,"author":297,"date":327,"updated":327,"readMinutes":328,"readTime":329,"region":277,"tags":330,"featured":286,"seo":333,"topic":331,"related":337,"client":283,"sector":283,"category":283,"metrics":352,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"email-marketing-actually-gets-read-practical-guide-growing","\u002Finsights\u002Femail-marketing-actually-gets-read-practical-guide-growing","Email Marketing That Actually Gets Read: A Practical Guide for Growing Businesses","In the era of \"algorithm anxiety,\" where a single social media update can tank your reach overnight, email marketing remains the only digital channel where you truly own the connection to your…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Femail-marketing-actually-gets-read-practical-guide-growing.webp","2026-07-01T15:42:00+00:00",4,"4 min read",[331,332],"email-marketing","guides",{"title":334,"description":335,"canonical":283,"noindex":281,"ogImage":336,"ogTitle":283,"ogDescription":283},"Email Marketing That Actually Gets Read: A Practical Guid…","In the era of \"algorithm anxiety,\" where a single social media update can tank your reach overnight, email marketing remains the only digital channel where…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Femail-marketing-actually-gets-read-practical-guide-growing-og.jpg",[338,342,343,346,349],{"slug":339,"anchor":340,"relation":341},"welcome-series-blueprint-onboard-new-subscribers-first-30","Welcome series blueprint","same-category",{"slug":311,"anchor":312,"relation":313},{"slug":344,"anchor":345,"relation":313},"choose-digital-marketing-agency-philippines-2026","Choose a digital marketing agency in the Philippines",{"slug":347,"anchor":348,"relation":313},"questions-ask-digital-marketing-agency-philippines-before","Questions to ask a digital marketing agency",{"slug":350,"anchor":351,"relation":313},"top-secrets-creating-book-cover-sells","TOP 5 secrets TO creating BOOK cover",[],{"kind":4,"slug":354,"path":355,"title":356,"excerpt":357,"body":283,"cover":358,"coverAlt":356,"coverW":295,"coverH":296,"author":297,"date":359,"updated":359,"readMinutes":21,"readTime":360,"region":277,"tags":361,"featured":286,"seo":363,"topic":362,"related":367,"client":283,"sector":283,"category":283,"metrics":383,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"skills-expertise-filipino-virtual-assistants-comprehensive","\u002Finsights\u002Fskills-expertise-filipino-virtual-assistants-comprehensive","Skills and Expertise of Filipino Virtual Assistants: A Comprehensive Overview","Filipino virtual assistants (VAs) are renowned for their broad skill sets and professional expertise, catering to a wide array of business needs across various industries.","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fskills-expertise-filipino-virtual-assistants-comprehensive.webp","2026-06-23T13:44:00+00:00","2 min read",[362,303,332],"virtual-assistants",{"title":364,"description":365,"canonical":283,"noindex":281,"ogImage":366,"ogTitle":283,"ogDescription":283},"Skills and Expertise of Filipino Virtual Assistants: A Co…","Filipino virtual assistants (VAs) are renowned for their broad skill sets and professional expertise, catering to a wide array of business needs across…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fskills-expertise-filipino-virtual-assistants-comprehensive-og.jpg",[368,371,374,377,380],{"slug":369,"anchor":370,"relation":341},"hire-virtual-assistants-philippines-key-benefits","Why hire virtual assistants from the Philippines",{"slug":372,"anchor":373,"relation":341},"benefits-hiring-virtual-assistants-philippines","Benefits of hiring virtual assistants from the Philippines",{"slug":375,"anchor":376,"relation":341},"comprehensive-guide-hiring-virtual-assistants-philippines","Hiring virtual assistants in the Philippines",{"slug":378,"anchor":379,"relation":313},"explore-diverse-bpo-services-philippines-global-industries","Explore diverse BPO services in the Philippines",{"slug":381,"anchor":382,"relation":313},"benefits-outsourced-staffing-philippines","Benefits of outsourced staffing in the Philippines",[],{"kind":4,"slug":385,"path":386,"title":387,"excerpt":388,"body":283,"cover":389,"coverAlt":387,"coverW":390,"coverH":391,"author":297,"date":392,"updated":392,"readMinutes":393,"readTime":394,"region":277,"tags":395,"featured":286,"seo":397,"topic":396,"related":401,"client":283,"sector":283,"category":283,"metrics":408,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"comprehensive-guide-hiring-business-development","\u002Finsights\u002Fcomprehensive-guide-hiring-business-development","Comprehensive Guide to Hiring Business Development Representatives","Discover a comprehensive guide to hiring Business Development Representatives (BDRs), including what to look for, steps to successful onboarding, overcoming common challenges, and effective case…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fmid-section-two-colleagues-brainstorming-making-notes-1098-17867.webp",996,560,"2026-05-18T12:52:00+00:00",3,"3 min read",[396,304,332],"sales-development",{"title":398,"description":399,"canonical":283,"noindex":281,"ogImage":400,"ogTitle":283,"ogDescription":283},"Comprehensive Guide to Hiring Business Development Repres…","Discover a comprehensive guide to hiring Business Development Representatives (BDRs), including what to look for, steps to successful onboarding, overcoming…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fmid-section-two-colleagues-brainstorming-making-notes-1098-17867-og.jpg",[402,405],{"slug":403,"anchor":404,"relation":313},"comprehensive-guide-outbound-call-marketing","Outbound call 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labor.","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fprogrammer-outsource-developer-team-coding-technol.webp",1600,900,"2026-04-27T13:56:00+00:00",[419,303,332],"offshore-staffing",{"title":421,"description":413,"canonical":283,"noindex":281,"ogImage":422,"ogTitle":283,"ogDescription":283},"Comprehensive Guide to Outsourced Staffing in the Philipp…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fprogrammer-outsource-developer-team-coding-technol-og.jpg",[424],{"slug":375,"anchor":376,"relation":313},[],{"kind":4,"slug":344,"path":427,"title":428,"excerpt":429,"body":283,"cover":430,"coverAlt":428,"coverW":295,"coverH":296,"author":297,"date":431,"updated":431,"readMinutes":432,"readTime":433,"region":277,"tags":434,"featured":286,"seo":438,"topic":435,"related":441,"client":283,"sector":283,"category":283,"metrics":448,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"\u002Finsights\u002Fchoose-digital-marketing-agency-philippines-2026","How To Choose A Digital Marketing Agency In The Philippines In 2026","Choosing a digital marketing agency in the Philippines in 2026 is not just about who can post on social media or run ads.","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fchoose-digital-marketing-agency-philippines-2026.webp","2026-03-30T08:22:00+00:00",7,"7 min read",[435,303,436,437],"outsourcing-and-bpo","agency-selection","trends-2026",{"title":439,"description":429,"canonical":283,"noindex":281,"ogImage":440,"ogTitle":283,"ogDescription":283},"How To Choose A Digital Marketing Agency In The Philippin…","https:\u002F\u002Fdnyrkmiadjrwffjidfge.supabase.co\u002Fstorage\u002Fv1\u002Fobject\u002Fpublic\u002Fwebsite-media\u002Finsights\u002Fcovers\u002Fchoose-digital-marketing-agency-philippines-2026-og.jpg",[442,443,445,446,447],{"slug":347,"anchor":348,"relation":341},{"slug":290,"anchor":444,"relation":313},"Red flags when hiring a digital marketing",{"slug":311,"anchor":312,"relation":313},{"slug":315,"anchor":316,"relation":341},{"slug":318,"anchor":319,"relation":313},[],[450,471,479,505,532,537,560,590],{"kind":4,"slug":339,"path":451,"title":452,"excerpt":453,"body":283,"cover":454,"coverAlt":452,"coverW":295,"coverH":296,"author":297,"date":455,"updated":455,"readMinutes":393,"readTime":394,"region":277,"tags":456,"featured":281,"seo":458,"topic":331,"related":461,"client":283,"sector":283,"category":283,"metrics":470,"pdfPath":283,"pdfBucket":283,"pdfPages":283,"gated":286},"\u002Finsights\u002Fwelcome-series-blueprint-onboard-new-subscribers-first-30","Welcome Series Blueprint: How To Onboard New Subscribers In The First 30 Days","The first 30 days of a subscriber relationship are the most critical because interest in your business is at its peak when someone first joins your 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